PRESS RELEASE TEMPLATE
Send A Press Release
Sharing a press release with local media is an effective way to spread your message. A press release provides a story summary and quotes that media professionals can easily pull from for their stories. It’s important to share your contact information if any follow up is required.
Copy/paste this Press Release Template and *CHANGE ANY BOLD TYPE* into your own words or information. When complete, go online and search your local news outlets. For smaller publications you’ll typically send your Press Release to the Editor. If you’re unsure where to send, give them a call and ask! You can also contact your local Chamber of Commerce and ask for their help in directing your message.
PRESS RELEASE TEMPLATE
For Immediate Release
*DATE*
*YOUR NAME OR NAME OF PRESS CONTACT PERSON*
*YOUR CONTACT PHONE*
*YOUR CONTACT EMAIL*
REOPEN CALIFORNIA HAIR SALONS – WE ARE AN INEVITABLE AND SAFE BUSINESS!
- The CDC recognized the safety success of mask wearing in hair salons.
- Hair services are requested and performed inevitably, open or closed.
- Hair professionals are trained in sanitation and provide an essential service.
Hair salons and barbershops are an Inevitable Business and have proven the ability to operate safely in our current pandemic. As posted on the CDC website, two stylists in Missouri had COVID-19, wore masks, and 139 clients did not become infected. The CDC is now touting this as success for masks but California policymakers have ignored that this is also a success for salons.
*INSERT YOUR OWN PERSONAL QUOTE HERE*
Example Quote (can be used if needed):
“The safety of our clients and my team is always my top priority.” Said Anny VanDriel, owner of Be Rosie Salon in Claremont, CA. “The CA government needs to recognize that we are professionals who are specifically trained in proper sanitation procedures. We have been following the guidelines set forth by our CA State Board of Barbering and Cosmetology and the CDC and those guidelines have kept our clients and teams safe.”
As business closures become the solution to controlling the spread of COVID-19, hair salons and barbershops are taking an enormous, and unnecessary hit. We may not be an essential business but we are an inevitable business. Shutdown or not, people continue to seek our services and we continue to provide services. Providing these services inside our regulated and sanitized professional establishments is how we will continue to promote public safety.
The CA State Board and CDC have well thought out guidelines for us to follow. The minute we’re providing backyard services those guidelines go out the window. We want to work safely and have proven we can do so. Hair salons and barbershops need to be included in the Essential Business list and allowed to remain open during closures.
Inevitable Business was created by three salon owners in southern California as a tool to help organize hair industry professionals to promote positive change and share their voice. http://inevitable-business.org and IG @inevitablebusiness
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